Caton, the luxury coachbuilding brand, collaborated with luxury tailors, Scabal, in their much-anticipated Autumn-Winter 2023 Campaign. The car was described to have added a layer of opulence and elegance to the visual narrative of the prestigious tailor’s photoshoot.
Kenilworth Castle was chosen as the backdrop for the fashion shoot, creating a perfect contrast between the castle’s heritage and the contemporary style of the new collection. Scabal’s Autumn-Winter 2023 campaign focuses on a blend between tradition and modernity, making the Caton an effortless extension of the looks from Scabal. The Caton’s elegance comes from the perfect combination of the heritage from a classic car, but the sleek modernity from innovative, state-of-the-art engineering, making it the perfect luxury fashion accessory for this shoot.
The partnership between Caton and Scabal was established in 2022 at the Savile Row Concours, where the bespoke houses first collaborated, then again for a second time in 2023. The event brought together luxury and innovation, creating the perfect luxury relationship, with Scabal faultlessly walking the line between traditionalism and the contemporary, and Caton reimagining automotive heritage with a combination of traditional and progressive engineering.
Gregor Thissen, Executive Chairman of Scabal, said: “The world of luxury and Bespoke is very much a key part of our brand and we are therefore excited to be collaborating with Caton again for our new autumn-winter campaign. The sheer class this car exudes can hardly be improved on and to work together to present our new collection is a pleasure.”
Nick Colledge, Managing Director of Caton’s strategic vehicle building partner, Envisage Technologies said: “It is such a pleasure to continue our partnership with such a fine tailor, especially one with such a rich heritage. The collaboration with Scabal on their autumn-winter 2023 campaign exhibits the bespoke artistry and expertise of their highly skilled tailors and our craftsmanship.”
The photoshoot with Scabal accentuates the style and sophistication of the Healey by Caton, showing how it is an extension of one’s appearance. It is a modern-day representation of a past British icon that creates an exclusive opportunity to create a completely bespoke, extremely limited-edition car. A commissioned Healy by Caton presents limitless opportunities becoming an extension of its driver’s style.
